We run a number of events and challenges throughout the year which have earned their place amongst local community landmarks. Event sponsorship is a fantastic marketing opportunity and gives businesses a ready made platform to profile their services to a willing audience.
2018 Sponsorship Opportunities
Go Bright was the first community campaign of its kind for St Clare in 2017. In 2018, it provides the opportunity for a sponsor to really stamp their mark on a new and growing initiative. Reaching out to communities, schools and businesses right across the St Clare patch – from Saffron Walden to Buckhurst Hill – Go Bright is based on national models such as Red Nose Day, which encourages people to participate in fundraising activities during a concentrated period to raise money for charity.
The St Clare 10k run has a rich history in the local community and has been an annual feature since 1994. The popular event attracts up to 300 entrants and the route is around the villages surrounding the hospice. It is often picked up in the local press due to the community engagement. In 2018, the event will fall on Sunday 8 April.
Midnight Walk has been a key event in the local calendar for a number of years and, as such, it is very well known to the local community. We have hundreds of people come to ‘light up the night’ for St Clare. It’s a fantastic party with glow sticks, tutus, a DJ and dance performers culminating in a 5k or 10k walk though Harlow. The event is promoted for months in advance, which means tens of thousands of people could be reading about your business brand in 2018. As the business benefits in the proposal highlight, the advertising equivalent value of the press coverage alone is over £12k.
Open Gardens is a very popular annual event in the local calendar and is one of our biggest community fundraisers. Local households open their gardens to visitors in a set weekend. St Clare will produce brochures with information about the venues that will be opening their gardens. These brochures will then be sold in the run up to the event and on the weekend itself. The brochures will also function as a ticket which allows the purchaser to enter any of the gardens that are open over the weekend. In 2017, the Open Gardens attracted just short of 500 people. Running over six weeks from May, we are hoping to build on this to raise even more money and awareness in 2018.